Queer as folk: exactly how dating app Her is making a international community

Having guaranteed funding and knowhow that is technological Exton ended up being kept using the challenge of advertising the application, which can be exactly just how she discovered by by herself frequenting London nightclubs slinging shots of tequila in return for signups.

But this isn’t the trick that is only had up her sleeve. “We utilized to attend pride festivals where they normally use those gross porta-potties that always go out of rest room paper,” describes Exton. Not merely one to miss a chance whenever it comes up, she simply stapled leaflets on wc paper rolls and handed them call at the queues. “Really glamorous material,” she laughs.

But, while she now had some funds and a full-time group, the dating app didn’t remove to start with. “In the very first 6 months, it had really response that is little engagement and pick-up,” she said. The difficulty had been that the software had been nearly the same as the method male-oriented dating apps like Grindr worked, concentrating on clear images, fast meet-up times, brief interactions and rendering it very easy to form quick judgements. “It’s the total reverse of this kind of experience women can be to locate,” claims Exton.